We help clients build momentum. Whether it is for a brand, product or service, our PR efforts help clients generate public awareness and achieve measurable success with coverage in various outlets including trade publications, dailies, online publications, social media and broadcast. Our savvy media relations team not only develops compelling messaging and press materials, we add media expertise from media training to video production to ensure the highest possible return on investment. It helps that our PR team brings years of journalism experience ensuring the stories we craft are exactly what the press is looking for.
Being based in Sacramento, California's capitol, gives us an edge on political issues. We keep our ears to the ground and a keen eye on current issues at the local, state and national level. From tracking legislation to coalition building, we have successfully influenced public policy by building and maintaining a strong reputation to find a common ground with all stakeholders. We have experience in organizing grassroots outreach campaigns to mobilize communities; designing and executing customized events to generate excitement on compelling issues; and bridging the community to legislators and high level executives to build public awareness and understand critical issues that affect the community.
The key to our success with public affairs campaigns is in our ability to translate complicated issues into digestible concepts — and of course, connecting our clients to influential decision makers.
One of our greatest strengths is our ability to relate to a diverse range of communities. With a highly skilled team, we excel at adapting marketing concepts targeted at the general public into messages that can be understood and welcomed by niche audiences, specifically multicultural groups. We do not simply provide literal translation of campaign messages, we focus on interpreting an idea to ensure that the messages we do convey are culturally relevant, inoffensive and welcoming, which are essential elements to achieving success.
Our marketing strategy includes a strong community outreach component that brings clients' messages into their target community. Working closely with some of the most qualified multicultural practitioners in the state and well recognized community based organizations, our community outreach programs have successfully reached Hispanic, Hmong, Chinese, Vietnamese, Laotian, Cambodian, Korean, Mien and Russian communities. We have fostered strong partnerships with community based organizations, faith based organizations and forged partnerships with some of the largest in-language media outlets in the nation, securing placements in La Opinión, Sing Tao Daily, KBTV and more.
Hosting events is a passion for all members of our team. We not only specialize in this, we are really good at it! We guide our clients through the entire process: from the initial phase of developing a strategy to crafting a timeline and budget, securing speakers and confirming all logistics. Our attention to detail and ability to execute enables us to host highly successful events. These events vary from press conferences to grand openings, and special industry conferences unique to meeting a client's public relations and marketing objectives. Whatever the event may be, we bring in our expertise and often times expert event vendors to execute successfully.
We take pride in delivering more than the traditional public relations agency. We apply our expertise across the board by giving our clients a well-rounded approach to all the work we embark on. That includes using our passion as storytellers to share our clients' story by producing high quality videos to meet their marketing needs. Click on the thumbnails below to view some of our work.Videos
SHPE Conference 2012 | 2012 SHPE Opening Ceremony | 2012 SHPE Ribbon Cutting Ceremony | Our Story of Hope: Cambodian Video
Social media marketing can be an excellent tool for developing online brand awareness, audience growth and customer engagement. In fact, social media is becoming one of the most influential tools in influencing target audiences across age, gender and ethnicities. Effective social media requires a solid strategy and a commitment to developing consistent and valuable content.
Our social media savvy team specializes in promoting our clients' brand and help drive real marketing results. Our goal of ensuring our clients' success in social media is to create and accomplish a voice that resonates with their specific target audience. We lead our clients through the process of developing a social media approach and implementing it to perfection. Working with our clients from the group up, we develop clients social media platforms, identify influencers, generate content and either turn it over to clients to monitor with our support or we provide complete maintenance. Whatever the need, we work collaboratively with our clients to create programs that fit their needs.