Creating Community
Enriching Lives
Champions for Diversity
Solsken creates communications solutions that improve the lives of multicultural communities. We help companies and organizations connect with audiences through integrated public relations, advertising, and community outreach.
We know and reflect our communities. Which is how we build trust and drive lasting change.
We are a fully integrated marketing agency specializing in multicultural audiences. While every project is unique, our core strategy revolves around specific community engagement through a variety of media and partners, always with a filter of cultural nuance and sensitivities.
We develop earned media stories that engage and move our audiences. We bring strategic relationships with statewide ethnic media outlets.
Our team collaborates closely with community-based organizations and business groups serving diverse communities, connecting with community gatekeepers.
We create and adapt creative media assets through a culturally responsive lens to ensure each element resonates with multicultural communities.
Educating AAPI communities about the accessibility, affordability and opportunities of California community colleges, and empowering prospective students to take charge of their future by enrolling at their local community college and pursuing the career of their dreams.
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Encouraging California’s AAPI community to upgrade their California ID/DL to a federally approved REAL ID/DL to get ahead of the change in federal policy by providing information and resources on the federal policy change, the steps needed to upgrade their ID/DL to a REAL ID, and the DMV’s expanded new services.
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Keeping California’s AAPI communities safe during the global pandemic by providing a steady cadence of updates on COVID-19, coordinating pop-up vaccination clinic events in high need communities to bring no-cost vaccine and booster shots directly to residents, and addressing community concerns in a culturally responsive way to build trust and increase vaccination rates statewide.
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Supporting underserved families in Sacramento County by connecting them to critical support services, programs and resources designed to meet their unique needs, supporting parents, families and children and enabling them to thrive.
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We believe smart, tailored communications can improve and better people’s lives.