Integrated Marketing
We serve as an extension of our client’s team, leveraging our relationships, knowledge of California’s ethnic and general market media, and expertise to create customized media buys with unmatched added value. This ensures our clients receive top-notch service with the personalized attention they deserve. While our expertise spans the full marketing spectrum, we truly have cornered the ethnic market in California, often supporting larger, state-wide campaigns by culturally adapting campaign messaging to mobilize behavior change in multicultural communities and more.
Multicultural Outreach
We are cultural experts who excel at culturally trans-adapting general market concepts to specific multicultural and niche communities, an approach that enables us to engage and change perceptions and behaviors successfully and effectively. Our team applies in-culture intelligence gleaned from lived experiences and insights of the target audience, enabling us to adapt general market ideas to our audiences in a culturally relevant, inoffensive and welcoming way. We know California’s diverse communities because we live and work within the communities we support, which is vital to making a difference.
Public Relations
Public awareness, general market and ethnic media engagement, community outreach, storytelling — it is what we do and we do it exceptionally well. We help our clients build momentum and achieve results through customized plans that combine traditional approaches and innovative new ideas to achieve the most impactful results.
Technology Marketing
Our team services technology clients across the globe, often acting as an extension of the clients' in-house marketing team. We offer clients a dedicated technology team with expertise in facilitating full rebranding campaigns, advertising campaigns, ongoing public relations and analyst relations support, and more, building our technology clients' credibility and reputation in the industry and among target audiences.